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Anuradha Patil

February 25, 2023

4 Ways Data Visualization and Storytelling Can Transform Your Business

0 Comments16 Minutes

February 13, 2023

5 Design Thinking Tips To Becoming One of The Best Product Managers

0 Comments16 Minutes

February 2, 2023

5 Reasons Design Thinking Can Help Craft a Fair Moonlighting Clause in Employment Contract

0 Comments16 Minutes

October 17, 2022

Enhance Your FMCG Packaging Design with these 5 Design Thinking Principles

0 Comments17 Minutes

October 16, 2022

5 Sure-Fire Ways For Building Strong Brands Using Design Thinking

0 Comments16 Minutes

May 16, 2022

UX Design Problem Solving : How To Use the Design Thinking approach to Solve Design Challenges

0 Comments13 Minutes

May 13, 2022

Market Expansion Strategy – 5 Design-Thinking Tips Every Chief Strategy Officer Should Know

1 Comment14 Minutes

May 8, 2022

5 Sure-Fire Ways to Build An Innovation Culture Using Design Thinking

1 Comment8 Minutes

April 28, 2022

3 Tips to Grow Business Using Design Thinking – A CEO’s Toolkit on How to 10x Your Business Revenue

3 Comments20 Minutes

February 12, 2022

Design Thinking Success Stories – 5 Major Corporations That Use Design Thinking and Why You Should Too

0 Comments20 Minutes

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Privacy Preferences

A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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