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Anuradha Patil

March 4, 2025

The Power of Customer Journey Maps in Design Thinking: A Complete Guide

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February 20, 2025

The Challenges and Opportunities of UX in the Metaverse

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November 7, 2024

Designing for Mobile First: Strategies for Creating Effective Mobile User Interfaces

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October 16, 2024

How to Build a Rock Star Personal Brand Using Design Thinking

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October 16, 2024

Purpose-Driven Branding in a Digital Age: Navigating the Challenges and Opportunities

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September 9, 2024

Optimizing UI/UX for Different Devices: A Comprehensive Guide

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May 19, 2024

Thriving in the Age of Innovation: How Design Thinking and Tech Empower Businesses

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May 11, 2024

Design Thinking for Marketing: How to Create Campaigns That Resonate with Your Target Audience

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February 1, 2024

Building a Design Thinking Culture in Your Organization: A Comprehensive Guide

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January 31, 2024

Why Did BlackBerry Fail – 4 Ways Design Thinking Could Have Saved It

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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