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Anuradha Patil

December 29, 2025

Design Thinking for Service Design: Creating Services That Truly Meet Customer Needs

0 Comments19 Minutes

December 26, 2025

UI/UX Design to Boost Your Marketing Campaigns: Unlock the Power of User Experience

0 Comments12 Minutes

October 23, 2025

Design Thinking for Personal Branding in the AI Era

0 Comments14 Minutes

September 20, 2025

Business Storytelling Techniques to Win and Keep Customers – 11 Benefits with Business Examples

0 Comments11 Minutes

August 31, 2025

How Can Startups Benefit from Design Thinking?

0 Comments16 Minutes

August 21, 2025

How We Delivered Improved UX for a SaaS Platform: Case Study

0 Comments13 Minutes

July 24, 2025

Best Practices for Sustainable UI/UX Design for Indian Startups: A Human-Centered Guide to Ethical and Inclusive Digital Experiences

0 Comments11 Minutes

May 17, 2025

Sustainable Product Design Strategies: Why They Matter for Every Business

0 Comments11 Minutes

April 30, 2025

Using Design Thinking to Gamify Everyday Experiences

0 Comments13 Minutes

March 20, 2025

Design Thinking in Product Management: The Ultimate Guide to Building User-Centered MVPs

0 Comments14 Minutes

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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