Humane Design
  • Home
  • About
    • Story
    • News & Events
    • Blog
    • Knowledge Hub
  • Services
    • Design Thinking Consulting
    • Brand and Website Design
    • Learning Services
      • Design Thinking
      • Business Storytelling
      • Business Agility
      • Behavioural Design
  • Our Work
    • Clients
    • Design Thinking Case Studies
  • Contact Us
  • Speak With Us
  • Search
  • Cart
    • Your cart is currently empty.

Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

November 16, 2023

7 Design-Thinking Tips for BFSI Companies to Compete with Zero-Brokerage Companies

0 Comments16 Minutes

October 27, 2023

DIY Customer Service Challenges and Solutions – Design Thinking To The Rescue

0 Comments20 Minutes

October 26, 2023

The BFSI Sector’s Guide to Building Products for Gen Z in India

0 Comments14 Minutes

October 3, 2023

How to Use Design Thinking for Career Growth

0 Comments14 Minutes

September 19, 2023

3 Surefire Ways to Improve Your Hotel’s Customer Service

0 Comments18 Minutes

September 15, 2023

The Benefits of Adding Design Thinking to the CBSE Curriculum

0 Comments12 Minutes

September 1, 2023

The Impact of Design Thinking on Business Revenue: Case Studies and Insights

0 Comments15 Minutes

September 1, 2023

The Future of Business Process Improvement in India: Design Thinking

0 Comments16 Minutes

August 1, 2023

How to Bring Employees Back to the Office in a Hybrid World: A Design Thinking Guide

0 Comments16 Minutes

July 14, 2023

Design Thinking for Social Impact: How to Use Creativity to Solve Real-World Problems

0 Comments17 Minutes

  • 1
  • …
  • 4
  • 5
  • 6
  • 7
  • 8
  • …
  • 10

Privacy Preference Center

Privacy Preferences

Quick Chat

Let’s cut to the chase. Our design consulting team is a text away.

Chat Now

A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

Request a free discovery call

We're thrilled that you've expressed interest in our Practitioner Program! Your request is important to us, and we'll get back to you as soon as possible. To help us better assist you, please provide the following details:

This field is for validation purposes and should be left unchanged.