Humane Design
  • Home
  • About
    • Story
    • News & Events
    • Blog
    • Knowledge Hub
  • Services
    • Design Thinking Consulting
    • Brand and Website Design
    • Learning Services
      • Design Thinking
      • Business Storytelling
      • Business Agility
      • Behavioural Design
  • Our Work
    • Clients
    • Design Thinking Case Studies
  • Contact Us
  • Speak With Us
  • Search
  • Cart
    • Your cart is currently empty.

Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

October 2, 2022

Quiet Quitting – How Design Thinking Can Create A Morale Boost For Employees

0 Comments15 Minutes

September 26, 2022

Improving Human Resource Training And Development With Design-Driven Hackathons

0 Comments15 Minutes

May 18, 2022

How To Be An Effective Manager: A Design-Thinking Based Guide

0 Comments17 Minutes

May 17, 2022

How To Find the Right Talent using Design Thinking: Tips For Forward-Thinking Companies

0 Comments16 Minutes

May 15, 2022

How Can A Disruptive Design Method Be A Winning Strategy For Complex Problems?

0 Comments15 Minutes

May 14, 2022

Integrative Thinking – How to Solve Wicked Problems in Business Using Integrative Thinking and Design Thinking

0 Comments18 Minutes

May 12, 2022

5 Game-Changing Customer Service Improvement Strategies Powered By Design Thinking

0 Comments15 Minutes

May 11, 2022

Hybrid Working Culture: 4 Design Thinking Tips for Better Management

0 Comments15 Minutes

May 10, 2022

6 Customer Centric Innovation Examples Driven by Design Thinking Principles that Every Startup Should Look Upto

0 Comments9 Minutes

May 9, 2022

Mastering the Art of Negotiation – 4 Design-Thinking Principles to Become Master Negotiators

0 Comments14 Minutes

  • 1
  • …
  • 4
  • 5
  • 6
  • 7
  • 8

Privacy Preference Center

Privacy Preferences

Quick Chat

Let’s cut to the chase. Our design consulting team is a text away.

Chat Now

A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

Request a free discovery call

We're thrilled that you've expressed interest in our Practitioner Program! Your request is important to us, and we'll get back to you as soon as possible. To help us better assist you, please provide the following details:

This field is for validation purposes and should be left unchanged.