Design and launch their flagship CSR program by collaboration across 4 entities
Client background & brief:
The client is a global bank with multiple entities and partners in India.
They are looking to drive a culture of Design Thinking across the bank and other group entities
As part of the overall plan they are looking to train key talent across levels and locations on Design Thinking
One on the key areas identified for the application of Design Thinking is, designing a easy and playful mechanism for the underprivileged women and children to impart financial education to them – As a part of their CSR initiative.
How did we support:
- We started on the TALENT DESIGN F.E.S.T. journey with a vision to design the bank’s flagship CSR program around financial literacy. This has been ambitious project wherein the bank wanted to leverage the power of collaboration between India Foundation, and talents across all India entities along with the NGO Partner.
The 1st leg: territory leadership and CEO empathy interviews, sketched their vision of Financial Literacy.
The 2nd leg: selected 10 Financial Literacy champions from Sr. Talent pool, they worked towards breaking the vision to actionable mission briefs
The 3rd leg: 51 talents from across entities were carefully selected and divided into collaborative teams, and they went through a Design Thinking journey, Teams worked to solve for their team’s mission through empathy and constant prototyping.
Journey outcome:
The teams created business cases for their solutions and pitched them to seek funding from the leadership.
Funded teams started working with the India Foundation to launch the solutions that they have designed.
Benefits:
- Quantitative:
Under assessment
