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Design Thinking

building-strong-brands

October 16, 2022

5 Sure-Fire Ways For Building Strong Brands Using Design Thinking


by Anuradha Patil

integrative-thinking

May 14, 2022

Integrative Thinking – How to Solve Wicked Problems in Business Using Integrative Thinking and Design Thinking


by Ajay Aggarwal

hybrid working culture in action

May 11, 2022

Hybrid Working Culture: 4 Design Thinking Tips for Better Management


by Ajay Aggarwal

storytelling techniques

March 29, 2022

5 Storytelling Techniques to Win and Keep Customers – 11 Benefits with Business Examples


by Ajay Aggarwal

how-to-increase-customer-lifetime-value

March 29, 2022

How to Increase Customer Lifetime Value with Design Thinking


by Ajay Aggarwal

what-is-the-importance-of-design-thinking

March 6, 2022

What is the importance of design thinking in business? – Six Advantages of Incorporating Design Thinking in Your Business

Many years ago, I worked for my parents who own a video…


by Ajay Aggarwal

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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