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Arpita Roy

December 17, 2024

How the Healthcare Industry Can Enhance Patient Experience While Reducing Costs Using Design Thinking

0 Comments11 Minutes

July 17, 2024

How to Create a WOW Customer Experience in the Financial Services Sector

0 Comments15 Minutes

June 26, 2024

How Brands Can Build Stronger Customer Relationships in a Digital Age

0 Comments11 Minutes

May 11, 2024

Design Thinking for Product Development: The User-Centered Approach to Building Products Customers Love

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February 15, 2024

The Importance of Design Thinking for CXOs and Business Owners

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January 6, 2024

Design Thinking for Leadership: How to Lead Your Team to Innovate and Succeed

0 Comments15 Minutes

December 17, 2023

Design and Innovation in the Post Covid Era

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October 27, 2023

DIY Customer Service Challenges and Solutions – Design Thinking To The Rescue

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October 3, 2023

How to Use Design Thinking for Career Growth

0 Comments14 Minutes

September 1, 2023

The Future of Business Process Improvement in India: Design Thinking

0 Comments16 Minutes

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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