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Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

August 1, 2023

How to Bring Employees Back to the Office in a Hybrid World: A Design Thinking Guide

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July 14, 2023

Design Thinking for Social Impact: How to Use Creativity to Solve Real-World Problems

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June 8, 2023

Revolutionizing Product Design: The Power of Generative AI and Design Thinking

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June 1, 2023

How to Regain Market Share: Design-Thinking Tips for CMOs

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May 25, 2023

Improving Financial Planning and Analysis: A Design-Thinking Guide for CFOs

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May 20, 2023

6 Reasons Why Entrepreneurs Fail – How Design Thinking Can Change That

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May 10, 2023

How to Make Your Fresher Induction Program More Effective Using Design Thinking

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March 24, 2023

8 Reasons The Importance of Creativity in Entrepreneurship Cannot Be Denied

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March 22, 2023

Designing a Killer Marketing Strategy For A New Product Launch – 6 Design-Thinking Secrets

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March 13, 2023

7 Benefits of Business Agility that Can Transform Any Company

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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