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Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

July 17, 2024

How to Create a WOW Customer Experience in the Financial Services Sector

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July 6, 2024

Design Thinking to Enhance the Tourism Industry of a Country

0 Comments14 Minutes

June 27, 2024

Why Accessibility in Design Matters and How to Achieve It

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June 26, 2024

How Brands Can Build Stronger Customer Relationships in a Digital Age

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June 8, 2024

Storytelling Through Packaging Design: Making Your Product Stand Out

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May 19, 2024

Design Thinking for Artificial Intelligence: Building Ethical Solutions in a Technological Age

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May 11, 2024

Design Thinking for Product Development: The User-Centered Approach to Building Products Customers Love

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March 27, 2024

Design Thinking and the Constitution of India: Reimagining a Living Document

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March 19, 2024

Empowering Democracy: How Design Thinking Can Shape the 2024 Elections and Beyond

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March 1, 2024

Design Thinking and Ayodhya Ram Mandir: A Bridge Between Tradition and Innovation

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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