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Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

December 13, 2024

4 Things to Consider While Using Generative AI in Design – Ethical Implications

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September 24, 2024

How to Keep MBA Education Relevant – A Design Thinking Angle

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September 8, 2024

How to Increase Your Creative Confidence

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August 17, 2024

The Importance of Prototyping in UI/UX Design

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August 3, 2024

How Innovation Mindset Shapes Organizational Innovation Culture: Real-World Insights

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July 6, 2024

Design Thinking to Enhance the Tourism Industry of a Country

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June 27, 2024

Why Accessibility in Design Matters and How to Achieve It

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June 8, 2024

Storytelling Through Packaging Design: Making Your Product Stand Out

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May 19, 2024

Design Thinking for Artificial Intelligence: Building Ethical Solutions in a Technological Age

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March 27, 2024

Design Thinking and the Constitution of India: Reimagining a Living Document

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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