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Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

September 20, 2025

Importance of Systems Thinking for Business Today

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September 15, 2025

Cultural Transformation and Design Thinking: Role in Winning Over Complex Employee Relationship Issues

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September 13, 2025

How to Increase Customer Lifetime Value with Design Thinking

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September 1, 2025

Design Thinking for Employee Experience: A Complete Guide to Create Happier and More Engaged Teams

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August 20, 2025

hello test blog

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July 31, 2025

How to Build a Thought Leader Brand in 90 Days

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July 17, 2025

The Impact of Artificial Intelligence on the Design Consulting Industry: A 2025 Perspective

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July 4, 2025

The Evolving Personal Brand Strategy for Indian Startup Founders in Today’s Professional Landscape

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June 29, 2025

Personal Brand Mistakes to Avoid: What Successful Personal Brands Get Right That 95% Don’t

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June 27, 2025

Building User-Friendly Digital Tools: Enhancing UX with Design Thinking

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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