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Ajay Aggarwal

A MBA – Marketing & Strategy, Design Thinking, Story teller, People CMM, Six Sigma Black Belt & B.Com a total work experience of over 15+ years. A proactive and dynamic professional having strong international and domestic business experience in Key Account Management, Strategy and Business Development, Growth strategy, Business advisory, Program Management, Strategic Alliances, Global Marketing plans for Demand Generation, Channel Sales Management, Business Research and Pre-Sales.

February 3, 2025

Personal Branding for Start-Up Founders – Why and How to Go About It

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January 21, 2025

How Design Thinking and Innovation Can Help to Grow Your Business

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January 1, 2025

Designing for Users with Special Abilities: Practical Tips for Inclusive Design

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January 1, 2025

Ethical Implications of Generative AI for Modern-Day Innovation

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December 28, 2024

How to Run Successful Design Sprints in the Real World

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December 25, 2024

UI/UX Design for Conversions: How Best Practices Can Increase Your Business Leads

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December 15, 2024

The Role of Human-Centered AI and Ethical Design in Ensuring Responsible Development and Use of AI

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December 13, 2024

Designing for a Sustainable Future: How Design Thinking Can Address Global Challenges

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December 13, 2024

4 Things to Consider While Using Generative AI in Design – Ethical Implications

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September 24, 2024

How to Keep MBA Education Relevant – A Design Thinking Angle

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A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands.
In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share.
Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Quantitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have take 6-8 months
  • Increased cross functional collaboration in product conceptualizing resulted in higher buy in and faster market launch

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