“DEEP IMPACT IS THE BIRTH PLACE OF GREAT INSPIRATIONAL STORIES”
A good story is a replacement of thousand presentations. We have crafted some deep impact stories working with customers, across sectors and domains. Find your inspiration and help bring a change in your organization. Check out our case studies which are like success blueprints for your own business.
- BUSINESS
- DESIGN & TECHNOLOGY
- LEARNING
Increasing revenue with innovative products
The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands. In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share. Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.
We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:
Quantitative:
- • Estimated revenue from the new product launches of INR 900+ crores
Qualitative:
- • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have taken 6-8 months
- • Increased cross-functional collaboration in product conceptualizing resulted in higher buy-in and faster market launch
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Measuring effectiveness of strategic initiatives
The client is a technology center one of the largest bank across the globe.The
client had
a
matrix structure with business functions forming a vertical structure and technology entity
forming the
horizontal structure in the organization.
How might we design a scorecard for client strategic councils to measure success against set
targets
(overall effort vs outcome) and increase the yield and engagement levels of senior leaders and
staff
We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:
Quantitative:
- • Saving of USD $52300
- • Reduced carbon emissions of 2.8 tons per year
Qualitative:
- • Simplified dashboard making it easy for senior leadership to get strategic insight
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Design a process and a predictive model to reduce cold erosion in the boiler
The client is an Indian electric utility and electricity generation company and
is a
pioneer
in
technology adoption, supporting the country's energy independence.
How might we redesign operational & maintenance process and practices for the customer
(operation team) to
reduce the Cold End Corrosion in the boiler
We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:
Quantitative:
- • Estimated annual return of 0.88 Cr
Qualitative:
- • Improved CSAT Score
- • Increase in Generation
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A journey to help the team design solutions to optimize auxiliary power consumption
The client is an Indian electric utility and electricity generation company and
is a
pioneer
in
technology adoption, supporting the country's energy independence
How might we design / re-design best equipment combination for the customer for efficient
running of unit to
bring optimum aux power consumption for the customer .
We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:
Quantitative:
- • Estimated savings of 20 lakhs
Qualitative:
- • Improved CSAT Score
- • Enhanced equipment life
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A handholding journey for product and technology teams to help them design & deliver products
The client is an umbrella organization for operating retail payments and
settlement
systems in
India. It is an initiative of Reserve Bank of India (RBI) and Indian Banks’ Association (IBA)
for creating a
robust Payment & Settlement Infrastructure in India
As a payment enabler in the market, the client wants to expand its current market space to
increase
awareness
and usage across both assisted and non assisted payment system
How might we design a journey for the product and technology teams to help them embrace customer
centric
agile
practices to deliver new product MVPs, thus making agility a way of life
We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:
Quantitative:
- • Under assessment
Qualitative:
- • Increase is number of new users
- • Increase in awareness of payment products
- • Increase in NPS
- • Increase in revenue
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To build India's number one option broking house to enable success in option trading journey for our valuable customers
Client is an Indian retail brokerage full-service brokerage firm, that as of
2020, was
the
fifth
largest full-service firm and the 8th largest stockbroker in India with 16 lakh
customers.
Client is one of the pioneers of online trading in India. But, due to disruptive businesses,
they are losing
their market share.
How might we design journeys to deliver product increments with speed for the customers &
critical
stakeholders by embracing customer centric agile practices
We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:
Quantitative:
- • Projection- additional annual revenue income of 18 crores.
Qualitative:
- • Increase in new customer acquisition
- • Increase in reactivation of existing accounts
- • Incremental increase in customer lifecycle
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Brand identity re-design
Kimia is one of the fastest-growing pharmaceutical companies in India, focused on developing and manufacturing Active Pharmaceutical Ingredients (APIs) & Advanced Intermediates and offering Contract Manufacturing services.
The pharmaceutical company wanted to go global and re-create their identity
- • Strategic brand experience
- • Website
A redesigned website with new brand identity suitable for a global audience.
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Brand identity re-design
The lifestyle company wanted to re-design their packaging and re-create their identity
- • Brand Identity
- • Redesigned Packaging
- • Mockups
- • Website creatives
New designs for packaging of various products and creatives for new website
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Brand identity & website re-design
Fleming Laboratories is one of the fastest growing pharmaceutical companies in India focused in developing and manufacturing Active Pharmaceutical Ingredients (APIs) & Advanced Intermediates and offering Contract Manufacturing services.
The pharmaceutical company wanted enhanced web presence and standard brand experience
- • Strategic brand experience
- • Website
- • Social media presence
A redesigned website with new brand identity suitable for global audience.
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Brand identity & packaging design
The lifestyle company wanted to re-design their packaging and re-create their identity
- • Brand Identity
- • Redesigned Packaging
- • Mockups
- • Website creatives
New designs for packaging of various products and creatives for new website
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Website design
Otito stands for clean products, transparent processes and above all, helping you transition to a simpler, more sustainable way of life. The website should be the reflection of this.
- • An e-commerce website
A niche food e-commerce platform inspired by the UN Sustainable Goals.
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Mobile App design
A premium cab aggregator services company was looking forward to built Mobile Application platform to solve problems associated with local and outstation rental cabs
- • An Android app
A fully working and deployable app on Play store (and future plan to implement on app store).
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Mobile App and Website design
An enterprise solution that uses intelligent technology to track, manage, and reduce the risk of virus exposure
- • An app for Android as well as iOS
- • Web app
- • OTA
- • Website
Multiple platforms designed and developed ensuring comprehensive employee safety and smooth running of operations.
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Increase market share by redesigning contractor relations
The client is a pioneer in the Indian paints industry. They have traditionally disrupted the paints market by introducing new products and business models of selling paints. One of their models was the contractor empowerment program. Due to intensified competition, the differentiation does not exist anymore and we need to think of a new differentiated value proposition for the contractors.
We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:
Quantitative:
- • Increased team collaboration and confidence to create something new. Greater understanding of the new age contractor
Storytelling to build relatable narrative for engaging potential customers
The client is a leading real estate developers in India. “Ultra luxury homes are driving housing sales across most cities” The real estate developer ventured into the luxury housing space offerings with projects worth of crores. Their target customer are the elite and affluent ones. They were looking for differential ways to communicate and pitch their customers for an engaging experience.
We worked with the sales, marketing and CRM team for crafting stories that can are
relatable to
the customers
and can drive sales.
Suggested a 2-day Business Storytelling workshop to get the outcome from this initiative. The team
worked on
the
following:
- • Stories that resonates with the target customers which became a part of the sales pitch.
- • Brochure that communicates key information and capture the attention of the target audience.
- • Teams learnt to craft and tell customer centric stories
- • Each person added 3 stories to their personal story bank
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Design a differentiated experience
The client is a pioneer in the real estate industry. Due to a newly emerged competitor who had a much larger mall built in the vicinity, the footfall was getting low in numbers. Thus, the client felt the need for designing new experiences for the customers & shop owners in the mall in order to increase the footfall in the mall thus increase business.
We worked with the malls team towards defining what a differentiated experience
meant.
Suggested a 2-day Design Thinking sprint approach to get the outcome with agility and worked with
the team on
the following:
- • New engagement activities for different personas were identified during the workshop
- • Differentiated value proposition for customer and the shop owners in the mall
- • Teams learnt to craft and design customer centric experiencess
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Crafting the mindsets of future CHROs
The client is a private business school and one of the oldest school in India.
They have
always
maintained a global outlook. And are the first among management schools in India to
internationalize their
academic programs
How might we design a learning journey for the students (CHROs) to ensure the students
understands and
applies
the key tenets of design thinking in their personal and professional space?
We worked with the students at the school who are CHROs in leading companies across India.
Suggested a 4-week Design Thinking learning and practicing journey to get the outcome from this
initiative.
The
journey was planned to ensure the participants applies the key tenets of Design Thinking on an
action learning
project. The team worked on the following:
- • Teams learnt to collaborate, apply customer centric approach to understand problems clearly, design solutions and tell customer centric stories
- • Each team worked on different projects across the journey.
- • Design thinking Practitioners Certification
- • Apply tenets of design thinking in the real business challenges
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Delivering serenity and client satisfaction
The client is a leading real estate development company in India known for its exquisite residences, adaptive workplaces, and eco-friendly constructions. The company has a strong commitment to sustainability and has received certifications and awards for its green buildings. The sales team faced a challenge when a loyal client expressed concerns about purchasing a new flat worth 3 crore. The client's elderly parents would be disturbed by the surrounding noise of traffic. Despite efforts to persuade the client and provide alternative options, the client refused to relocate. Thus, finding a solution to minimize the noise disturbance became crucial for closing the sale.
HDI supported the sales team using Design Thinking to address the client's concern. Through brainstorming, collaboration & ideation sessions to generate innovative ideas. During this process, the idea of introducing soundproof windows emerged as a viable solution.
Quantitative:
- • Soundproof windows reduce outdoor noise by 85-90%, minimizing disturbance from the outdoor noise.
- • Increases the sales potential of flats in the building
Quantitative:
- • Enhanced comfort, improved quality of life, and increased satisfaction for the client and their parents, showcasing our client's commitment to customer needs.
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Develop a customer centric approach to innovation
The client is one of the largest snack companies with presence in more than 150
counties
across
the world. They understand consumer needs and delivering snacks with consistent quality and
taste.
How might we design a learning journey for research & development team to bring customer centric
approach to
solve their key challenges in managing and leveraging data to draw insights and guide their
innovation goals
We worked with R & D, marketing, sales team etc to achieve the outcome of this
journey.
Suggested a 6-week Design Thinking learning journey to get the outcome from this initiative. The
journey was
planned to ensure the participants applies the key tenets of Design Thinking. The team worked on the
following:
- • Collaborate with the teams, apply customer centric approach to understand problems clearly, design solutions and tell customer centric stories,
- • Each team worked on different problem themes across the journey.
- • Design Thinking Practitioners Certification
- • Apply design thinking in the real business challenges
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Corporate Address:
C-606, Crystal Plaza, New Link road,
Opposite Infinity Mall,
Andheri West Mumbai 400053
About Us
Our Services
Our Portfolio
Clients
Success stories
© 2023 Humane Design and Innovation Consulting LLP.
Corporate Address:
C-606, Crystal Plaza, New Link road,
Opposite Infinity Mall,
Andheri West Mumbai 400053
About Us
Our Services
Our Portfolio
Clients
Success stories
© 2023 Humane Design and Innovation Consulting LLP.
